This is just outrageous!

In his book "Who is For Life" Francis A. Schaeffer makes an unreasonable assumption. I would first like to introduce his opinion:

…[T]he acceptance of abortion does not end with the killing of unborn human life. It continues on to affect our attitude toward all aspects of human life. This is most obvious in how quickly, following the acceptance of abortion, comes the acceptance of infanticide―the killing of babies who after birth do not come up to someone's standard of life worthy to be lived―and then on to euthanasia of the aged. If human life can be taken before birth, there is no logical reason why human life cannot be taken after birth.
One must think logical in this situation. Ever since the beginning of time killing someone has been wrong. He is trying to make a point here that is not valid. In his first sentence he makes the claim that if we do not stop abortion now that it will continue until murder is even in essance okay. I am against aportion and disagree with it, but I would never make that second assumption because it is not fair. Especially for those people, who are for it.
In the second sentence he says that it will affect our attitude in all aspects of our lives. Abortion is not a domino affect.
It is important for each of us to learn from this. We can not assume things that have not happened before and have been a certain way for a long period of time. We can not discuss one topic and bring another one in and assume that it will support the orginal topic. Infacticide, for example, is going overboard. If he wants to talk about abortion he needs to stay on topic. Life is special and it is important that one understands that. I agree with him on this topic. But one has to understand that when a baby is born life begins in a new era.

Do you want a perfect face?

Haily Snyder wrote about Proactiv and did an audience analysis on it. I would like to discuss certain language tools used by Proactiv. Wow! I never thought about it before I was a salesman how many tatics there are in writing and in advertisment.
Proactiv uses imgery in their advertisment. It explains how beautiful one's face will become, when one uses it. On the website it states " Proactiv heals acne today, and prevents it for tomorrow". This sentence convinces one that it is a quick solution. They do this because nobody is patient enough to wait. If it said it takes a month, nobody would show much interest, therefore just by their langauge tools are they able to persaude people that it works and works quickly. When people look in the mirror and are not satisfied with what they see, an image may come into mind of a clearer better-looking face. The image of the Proactiv advertisment will appear.

It also says it heals acne "today". That means quick results. This is an overstatement. There is no way that this will work in just one day, but it just means quick results. Proactiv also says in their advertisment that " Get the clear skin you deserve". I am not sure what language tool, but this is a sales tactic. They are using ethos to let people know that they deserve good skin and that Proactiv can do that for them. It makes you assume that Proactiv is helping you,which may be true, but in reality Proactiv just wants your money.

Lehi's Discourse

Kurt has written a retorical analysis about Lehi's Discourse in 2 Nephi 2. Kurt explains how Lehi uses Logos in his speech. I would like to discuss how he uses Pathos. In the beginning of the Chapter one sees that Lehi is speaking to his son Jacob. He starts out be telling him a few things that has happened in Jacob's life and how it has helped him. Verses one and two reads, "And now, Jacob, I speak unto you: Thou art my first-born in the days of my tribulation in the wilderness. And behold, in thy childhood thou hast suffered afflictions and much sorrow... Jacob, my first-born in the wilderness, thou knowest the greatness of God; and he shall consecrate thine afflictions for thy gain". First-born can mean that one receives special rights or privledges. He tells Jacob basically that he knows it has been had for him, dealing with his brothers in the wilderness. He then states that it will be for his good. So that it will help him. He is trying to appeal to his emotions, which Lehi successfully achieves or so it seems to be that way. His son lived a righteous life. Jacob already knows that life is hard and that he is the first-born, but Lehi restates it and explains to him how good he is.

In verse three it states, "Wherefore, thy soul shall be blessed, and thou shalt dwell safely with thy brother, Nephi; and thy days shall be spent in the service of thy God. Wherefore, I know that thou art redeemed, because of the righteousness of thy Redeemer". He tells him he will be safe with his brother Nephi, who is a very righteous son of Lehi, who has been a leader for Jacob, as he was growing up. He tells Jacob that he knows that he will be redeemed through the Lord Jesus Christ. If I were Jacob I would feel special and want to listen to my father Lehi because he is declaring how good of a person I am.
Kurt explains basically the rest in his analysis to this great discourse. He explains the Logos, which Lehi used after he had used Pathos to reach his son.

Cat's Out of the Bag

Adlai Stevenson's "Cat Bill" veto has been analyzed twice in respect to his logical fallacies. And yet, there are still fallacies to note in his argument of opposing a 1949 bill. Megan noted Stevenson's "slippery slope," "appeal to tradition," and "false dilemma" fallacies and Hailey addressed also Stevenson's "slippery slope" and "stack the deck" fallacies.

In his speech, Mr. Stevenson argues the bill being unethical with respect to the nature of cats. His point is that "It is in the nature of cats to do a certain amount of unescorted roaming"(par. 5). This "begs the question" on what constitutes "a certain amount" of roaming around. Do cats just need to stroll around the yard or should they be given an entire town as their stomping grounds? Apparently those who are supporters of this bill feel that cats are over-stepping their bounds whether they be natural or not. By saying "a certain amount," Mr. Stevenson indirectly justifies the actions of cats that have caused a drop in the bird population and thus disgruntled the people of Illinois.

He also oversimplifies one aspect of cats help society. "Cats perform useful service, particularly in rural areas, in combating rodents"(par. 5), is only one side to the issue. Though seeing cats killing rodents as beneficial is logical, there is also a downside. If a stray cat wanders into a farmer's barn and eats a mouse that feeds on oats used for the horses, then the cat is doing the farmer a service. However, cats are known to leave the corpses of their prey around. If a dead, possibly diseased mouse is left in the feeding bin and goes unnoticed, the food will be poisoned and horses and other animals could be exposed to illness and even death. This would be an incredible diservice to the farmer, his animals, and those who depend on the livlihood of the farm like the farmer's family.

He further generalizes the effects of the cats on the community. He argues that Illinois policy should not be so concerned in "a cat visiting a neighbor's yard or crossing the highway," and declaring it a "public nuisance"(par. 5). If this bill has raised enough attention as to "[be] introduced in the past several sessions of the Legislature, and it has, over the years, been the source of much comment"(par. 4), then obviously the problem entails more than cats wandering into neighbors' yards, but causing harm to the bird population.

By generalizing the issue at hand, Governor Stevenson makes his argument appear logical, practical, and the only rash and mature answer. However, his logic is falsified because he didn't take into consideration other sides of the issues that prompted this bill.

Emotional Appeal to help AIDS in India

I read Mike's analysis of Melinda French Gates's article titled "AIDS and India". I feel like her use of emotional appeal as a means of persuasion deserves further analysis.

Melinda is writing to the people in the Pacific Northwest who subscribe to the Seattle Times. Her goal is to motivate the readers to help out the AIDS situation in Africa through donations, not necessarily to her own foundation. She wants the people to be helped and if she’s not the one doing it she’s fine with that as long as someone else is. The readers know very little, if anything, at all about AIDS in India. It isn’t affecting their everyday lives because they live in Seattle or it’s surrounding areas. Much like the commercials on TV that ask for money to feed starving children in Africa, she has to make the reader feel sorry for the victim and convince him that it will really be used to help the people and will be effective.

The Pacific Northwest is a very liberal region. Seattle is the only major US city to perform a city-wide strike through labor unions in order to receive higher wages. They are more accepting and protective of gay and lesbian rights than the rest of the country. Oregon and Washington were the first two states to allow for assisted suicide, where someone in bad health is given the tools to kill themselves, in the United States, the only other being Montana. In the past, it was known as a hotspot for socialists. Perhaps even more pertinent to this subject is that Washington passed a law in 2007 that made comprehensive sex education, one that includes the use of condoms and other contraceptives, mandatory in any school that wishes to teach sex education. This shows that a majority of the people are in support of teaching about condom use in order to prevent STDs. In other areas where the religious right has a larger influence they might be more interested in how to teach the Indian people fidelity in marriage and abstinence.

Melinda isn’t writing to everyone in the Pacific Northwest however, she is writing specifically to subscribers of the Seattle Times. The demographics for the Seattle Times show us that approximately sixty-eight percent of the population has an income of fifty thousand dollars or more and nearly fifty percent make seventy five thousand or more. The Seattle Times reaches at least seventy percent of both groups. Seventy-three percent of the population owns their own home and the Times reaches over seventy percent of those people as well. This information suggests that a large portion of these readers are well established and have the capacity to donate when they feel inclined to do so. Melinda’s foundation supports their ideology on the use of condoms to prevent STDs and they have money to contribute, she just needs to make them feel like they should help and that their money will help. Melinda uses emotional appeal through positive, successful examples as a means to create sympathy for those affected and to illustrate that the program is working.

Diction is her first technique to create sympathy in her reader. Phrases such as "crippling poverty," "AIDS catastrophe," "the epidemic," and “disaster” appear in the first paragraphs. Her use of these words paint a dismal landscape where AIDS infects men, women, and children from North to South and East to West. Often times these words seem almost unavoidable. Nobody can escape an epidemic. Everyone is damaged in a catastrophe. Being crippled by poverty makes it seem insurmountable. This word choice becomes more effective when she cites projections that "as many as 20 million Indians could be infected by the end of the decade--that's more than twice the population of New York City." The reader is now rather sickened and softened so that he wants to learn more.

Just as important are the words she doesn’t use. 4 million and 20 million are pretty big numbers until the reader realizes that if India’s population is rounded DOWN to 1 billion, 4 million and 20 million make up a meager .4 and 2 percent of the whole population respectively. Doesn’t sound quite like an unavoidable epidemic when you put it in those terms but the reader was too distracted by thoughts of all of New York, Los Angeles, Chicago, Houston, Phoenix, and Philadelphia dying of AIDS to realize it.

Melinda then capitalizes on the created sympathy by shifting the argument; in the fifth paragraph she says, “A range of HIV-prevention measure are working in India.” The situation is dire, but not unconquerable. She follows with a story about a “sex worker” (prostitute) and how these measures have helped her. Mike already discussed how her choice of the word “sex worker” instead of “prostitute” “appeals to the reader’s ability to pity.” Visualizing a person fighting AIDS in India makes the situation more real and immediate to the reader. Nobody wants to throw their money or efforts into a hopeless black hole where the people won’t help themselves. The progress made by these individuals assures the possible donator his money will be used effectively to help people who are trying to do it themselves but don’t have the means.

She uses another concrete example, this time about truck drivers who have been educated about condoms. This example does the same as its predecessor, allowing the reader to see that his money will be put to good use. This time however she focuses on the fact that these people knew nothing about AIDS before the people got there. Many of the readers instantly will feel sorry for the wives of these truck drivers and the sympathy grows even more after thinking that it if the husband wasn’t educated about AIDS he could contract it and then pass it on to the family. This creates the need for a foundation like hers. The reader sees that there is more work to do in order to reach all of India so his money is needed just as much as it will be effective in educating those men. These examples allow the people to feel good because they can see that progress is being made and a lot of times people want to feel good and shy away from bigger problems they may face.

The next endeavor at creating emotional appeal, “a woman whose husband dies of AIDS is often blamed for his death, and thrown out of the home with her children” illustrated again how dire the situation can be at times but after reading this the reader may question, “How can a woman be thrown out of her own home if her husband is dead?” because he probably doesn’t know that extended families live together in India. An explanation of the social background would have been helpful. Melinda continually uses sympathetic stories to create sympathy in the reader.

She closes her article with the donation and call to action pitch. In her pitch she says, “rich countries” in an off-handish way that reminds the reader that they may not have everything they want but they have a lot more than anybody else. The most effective portion of her pitch was that she provided other organizations that could be donated to, which shows that she’s more interested in helping the people rather than getting more money for donations. She doesn’t care if she is the one helping or if it is somebody else. She concludes by bringing back her concrete example of the sex worker “women like Gita really shall overcome” which is her last attempt to make the reader feel connected to these people and that they can help them. Her use of the phrase “shall overcome” is an allusion to the song “We Shall Overcome” which was a very popular song associated with the Civil Rights Movement. The Civil Rights movement was very successful and now she is throwing her cause along with that one, something positive, something that will work. This was her last move to use emotion to sway her audience into action, all the while assuring that their efforts would be effective

Are You Healthy?

Glen Rudolphi did an analysis regarding Health care from an article by Jean S. Fraser. He emphasized the use of pathos in Fraser's article, "On Rethinking Health Care in California." Whether or not pathos is used is not the question. Glen uses Fraser's example of the employee who has a wife with "multiple sclerosis and may lose his health care coverage." He says that everyone feels sorry for someone who is sick. I agree that this example does bring out our emotions; however, this is one of the few emotional examples that Fraser uses in her article. She could have used aweful stories that develop much stronger sympathetic feelings. I heard someone say how Barrack Obama used a story of a girl who ate only mustard and bread to be able to pay for her childrens' needs. The immediate health repercussions aren't aweful, but the idea that she decided to do this makes Americans want to see changes.

Fraser's one solid example of pathos might not build enough sympathy towards those affected by health care problems to back her solutions or instigate reform. She uses some other ideas to bring out some emotion. For example, "At this rate, I might have to let go of one employee just to keep health insurance for the other two." She also states, "to pay for insurance inflation they should shift more of the cost to his employees, one of whom has a wife with multiple sclerosis."These types of problems bring Americans into attention of an author. Fraser tries to paint the scene of businesses as so pitiful because of health care problems. She makes the reader feel sorry for all health care workers and patients. This type of phrase helps paint the picture: "Insurance costs him $41,000 per year," and "Even at this rate, his employees still have co-pays for all doctor's services." Saying "even" paying this much we still have co-pays for "all" doctor's visits brings feelings into the readers head. Such feelings could be "unfair," "still?," or "that's outrageous." If these are the circumstances we are faced with then the reader feels an automatic conviction that something should change in health care. We feel this way because most Americans have been affected by the rapid incline in unemployment. If this can be fixed by reforming health care then the American people are behind it. While all these explanations are true we must recognize that there are much more deliberate ways to bring out pathos in this article. The description could be much more bleak than it is.

On the other hand she might have wanted to portray a more subtle scene. In some cases building up pathos too much can be to the authors detriment. In comparing Fraser's article with James Lovelock's article on Nuclear Energy, I feel distracted by Lovelock's use of extreme pathos. He says that "20,000 people died from overheating in Europe last summer," without citing his source. It seems slightly farfetched. Fraser seems more believable because of her soft use of pathos than Loveock does. I believe that she could provide two or three more examples throughout her article to remind the reader that the solutions presented are going to help people. In analiyzing the article we need to remember that there are different audiences that will read this. If she was targeting a realistic, but educated audience I believe her use of pathos could be perfect. If she is going for an audience that needs to feel the scene of health care problems to be convinced she should provide more emotionally provoking evidence.

It Seems to Be Heating Up

James Lovelock writes on Nuclear energy as the only potential energy source to save us from global warming. When you read the title you might automatically develop a skeptic attitude towards the article. Lovelock quickly turns the readers skepticism to intrigue by stating, "Sir David King, the Government's chief scientist." He builds enough ethos to keep you reading by connecting himself to the chief scientist. He puts himself in with climatologists as well by saying, "climatologists warn a four-degree rise in temperature is enough to eliminate the vast Amazon forests." This also accomplishes connecting his argument with the ethos of climatologists. This type of logos is all through the article.

The way he really brings logos into the picture is by shocking the reader with facts that make you look for solutions to convincing problems. by saying, "20,000 unfortunates from overheating in Europe last summer," he gets the readers attention by alluding to those 20,000 possibly being you or me if we don't find an answer to global warming. In the moment we look for a solution he offers an unlikely possibility:

"There is a chance we may be saved by an unexpected event such as a
series of volcanic eruptions severe enough to block out sunlight and so
cool the Earth. But only losers would bet their lives on such poor odds.
Whatever doubts there are about future climates, there are no doubts
that greenhouse gases and temperatures both are rising."

Words like "grim forecast," "the odds were 300,000 to one," and the analogy of the sea level rising, give a bleak look on life continuing as normal. Who wouldn't feel like it is bleak knowing that seven meters of rise in sea level would drown London, Venice, New York, and Tokyo? These words followed by his convincing solutions provide a very good connection between what the reader wants to happen and how it can be realized.

In a different light, I would say that he uses pathos a little too extremely. His statistics and large number ratios make me skeptical of his credibility. this damages his ethos and doesn't give the desired pathos effect on me. Then, he tries to connect them to get me motivated. It could work on some audiences and possible his specific audience. I do get his urgency; however, I feel less inclined to act on his connecting ideas than if I believed his argument fully.

A Slightly Heated Topic by Larz Watts analyzes Lovelocks article saying that he "continues to support the theory of Global Warming, until he feels he has proved it enough. Then he is able to take all of that proof and apply it to his principal argument: that we should switch to nuclear power." I must agree that Lovelock continues to support his theory again and again, but I don't think it was as effective as Larz does. In saying that because of the melting ice cap that Greenland will melt faster I don't feel the connectivity that Larz does because I'm skeptic of the whole idea that Lovelock presents. I'm skeptic because he presents it so abruptly and without citing his sources.

I see convincing connections between nuclear energy and global warming, but I also see some holes in Lovelocks argument.

Michelle Obama's Olympic Plea

Michelle Obama pleaded to the IOC for a Chicago Olympics in 2016 and walked away empty-handed as they were sent to Rio de Janeiro in Brazil. Her speech was much more of a plea than a confident assurance that Chicago was the right place. Michelle tried to shift the focus of the IOC from why Chicago was the right place for the Olympics to why the Olympics would be right for Chicago, “Chicago's vision for the Olympic and Paralympic movement is about so more than what we can offer the Games -- it's about what the Games can offer all of us.” Rio understood what the IOC wanted and, “convinced Olympic officials that the city would keep spectators and athletes safe with an increased police presence and other measures.” Rio continues to show that they will increase security in order to alleviate the fears of the IOC. In literature shifting the focus of an argument to something of much less relevance is called a red herring. The application process is explained here. The cities answer questionnaires about how the athletes will arrive. Will they be safe? Are there enough hotels? Can the city handle the huge crowd? What about traffic and food? Is the atmosphere ideal for such a big event? Instead of answering these types of questions, Michelle focuses on other issues.

For example, Michelle tried to create emotional appeal by telling us the stories of how the Olympics impacted her life. The problem with her logic in this area is that it was in direct opposition of her emotional appeal. She tells us that watching Olympic greats like Nadia and Carl Lewis inspired her to believe that she could accomplish something great as she watched from her father’s knee. She follows this by saying, “today, I can dream, and I am dreaming of an Olympic and Paralympic Games in Chicago that will light up lives in neighborhoods all across America and all across the world; that will expose all our neighborhoods to new sports and new role models; that will show every child that regardless of wealth, or gender, or race, or physical ability, there is a sport and a place for them, too.” This hasty generalization never explains to us how the other cities will be lit up by an Olympics in Chicago. In the previous sentences she had just convinced us that it didn’t matter where the Olympics were, children across the world would be impacted. Nadia go her perfect 10 in 1976 in Montreal and it apparently affected Michelle a great deal. Carl Lewis first competed in 1984 in Los Angeles, which isn’t exactly Chicago’s back yard. We’ll just send the Olympics to Rio Michelle, it’s the same to you.

Michelle again tries to create sympathy in the reader by talking about Chicago’s poor inner neighborhoods, ““Ours was a neighborhood of working families -- families with modest homes and strong values.” I’m sure the homes in South Chicago are modest by American standards but in most other countries they would be considered mansions. Some voters at the IOC come from third world countries where most people would do anything to be a working family with a modest home. She didn’t get sympathy from the IOC on that one. Let’s compare the average downtown Chicago home with the downtown Rio home and Chicago might just win. In fact let’s pull up the “pathetic rating level” statistics for major cities. In Africa AIDS is a rampant epidemic in almost every country. Russia is still behind decades economically compared to the US. A lot of people in Paraguay still live in huts. People are willing to risk death crossing the border between Mexico and the US in order to have a shot at a better life. People are starving in Ethiopia. If the IOC were principally concerned with helping a city out, they would have the Olympics in sub-Saharan Africa every 4 years. Instead they choose cities like London, Atlanta, Turin, and Barcelona to host.

Here’s another example of how she tries to paint Chicago as the victim of the world. She says that her dad from Chicago had a really hard life but never gave up. By sending the Olympics here you’ll be helping people like him. My dad could have seen the Olympics and it would have made him happy. Michelle, I doubt your dad would have gone to every event, if even one. The poorer people in Chicago, that she feels so bad for and that will receive so much help, won’t have money to attend the games. He would have watched from home if they were held in Chicago or Beirut. I bet there’s some people in the world with rougher lives than your dad Michelle. Maybe a 50 year old from Cambodia who has worked in a sweatshop since he was 5 and no longer has his right hand because it got ripped off by unsafe machinery. Should the Olympics go there to make up for his hard work and sacrifice too?

Michelle never explains why the Olympics should come to Chicago. She talks about poor neighborhoods needing something to cheer for, something to motivate them. She never connects that need to why the Olympics should be sent to Chicago. Chicago is sad so the Olympics should come here is her entire argument. She needs to connect Chicago’s struggles with the Olympics really supplying that help to the struggling town. That would be much more effective.

This is what we learned from Michelle: she was born from Chicago, the Olympics changed her life and will impact the lives of the whole world no matter where they are held, the Olympics can offer a lot to Chicago just like it could to every other city in the world, her dad taught her how to fight, her dad had a hard life, and some people have small homes in Chicago. To sum up everything into one phrase, “Chicago is so bad and hard that we need the Olympics, therefore the games should be in Chicago.” Or maybe she thought they were supposed to go to Chicago because it doesn't matter where they go but because she was born there they should be there. There’s no logical connection in there at all is there? Michelle tried to make the IOC feel like the world owed her and Chicago the Olympics. She tried to reason with us but came up to no sensible conclusion. She tried to get votes for Chicago, but instead got the least amount of votes and a quick exit from competition.

A dream? or a vision?

"I Have a Dream"

Those looking for hope in a different world were looking for an example of a happy, educated, and respected African-American. Martin King accomplished just that. He separated himself from the term "Negro" by his formal speech and by his precise pronunciation of the words "the emancipation proclamation." Megan wrote in "Touching Lives" that "King knew exactly what the people were challenged with because he faced the same problem." I agree that, with this audience, King had a connection that rivals any other.

"We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote." This sentence provided the exact audience awareness that opens people's minds. He knew that blacks in Mississippi weren't aloud to vote and the black residents of New York didn't have a candidate in New York supporting their rights. This appeals to both the educated and uneducated black American. I can see the educated black man feeling a camaraderie with King. He might also feel accomplishment in also becoming educated in a very difficult time. The uneducated portion on his audience could feel hope from his words. They could see the potential of their children, because of Kings' efforts.

The white supporters gained confidence when King referred to them as "white brothers." He acknowledged their realization of the connection between white and black destinies. He said he wouldn't be satisfied until "justice rolls down like waters, and righteousness like a mighty stream." After this comment the crowd went crazy in agreement. Other personification he uses helps the people identify with "storms of persecution," "winds of police brutality," and "oasis of freedom and justice." Anyone in attendance would feel the strength of the storm and the wind oppressing them, and the eventual oasis of happy, free, life. One idea to note is how his pattern of speech shows his audience awareness. He repeats the words "I have a dream" with increasing power in a similar pattern to how a black southern baptist preacher will often do. Since over 80% of his listeners were black southerners, credit is due to his use of these connective words. This obviously resonates well with those accustomed to the preacher type voice.

Is Michael Vick still important to the NFL?

Matt Mosley goes to great lengths to write about Michael Vick. Matt Mosley is a writer for ESPN and Michael Vick is an NFL player. Why would Mosley do that? Because Michael Vick is the most talked about player in the NFL at this point in time. He is obviously using kairos. He wrote this article a week before Vick would make his first NFL appearance back in the league.

Vick has been the topic in the NFL for the last few months because of his actions in criminal law. The first question he addresses about Vick was will he be allowed to play again. Since this is now being discussed, how he will do this upcoming Sunday, Vick was obviously allowed to play and was signed by the Philidelphia Eagles.Michael Vick was released from prison a few months ago. He was there for 18 months. He was charged 18 long months because he was into so called "Dogfighting". Mosley asserts a good question, what will Vick do now that he is back in the NFL? Every true football fan is wondering how he will play in his first real game back in action. This could have been the end of Michael Vick's football career, had he not been accepted back into the NFL. Then he would not be a topic of interest, but he was and that is why Kairos is found here. Even if he wins a Super Bowl, people will still talk about how he almost was not accepted back into the NFL. It is very interesting to hear his views and predictions. It makes one wonder what will happen on Sunday when he suits up for the big game.

Mosley is going back to the fact that Vick was in trouble and then got out. Reed took him in because he had same issues with his own children as well. Mosley isn't so much referring to the fact of what Michael Vick did, as to how much h is talking about Vick's future as a player and what will happen with him. This is why Mosley did not write about Vick when he was is prison, rather now because people want to know what the future holds for him.

The Prophet's Address to the Priesthood

In this past Priesthood Session of General Conference, President Monson addressed what has been referred to as the largest brotherhood in the world. The Prophet's audience is identified through his word usage, specifically how he doesn't define certain terms that his assumed audience would already know.


General Conference attracts a very specific audience, about 6 million people around the world. Such is shown in this talk by President Monson referencing the Doctrine and Covenants and other scriptures unique to our churchThe Priesthood session, but not explaining what they are. Had Presdient Monson been speaking to a group of people that does not share our beliefs, some time would likely need to be spent to explain what these "new" scriptures mean to us. Similarly, Presidnet Monson quotes the scripture reference James 1:5. In our church, such a verse does not require a reference because it is the most well-known thanks to Joseph Smith's history. Had he been addressing another group of Christians, he would probably given the reference, not insinuating a lack of knowledge, but a way to prove they are actual words from the Bible and allow listeners to look up the reference at a later time.

Out of 6 million members, the Priesthood General Conference session is meant for all boys and men from 12 years of age and up. He makes three points that, if done regularly, will "lead us to safety." In his talk, President Monson speaks of the dangers and temptations of this world. His audience is one that understands this fact already, even worries about it enough to seek enlightment from the Prophets and Apostles. The audience wants to figure out what it is that must be done to combat these dangers. That is why conference is held and people attned conference.

The three suggestions are first read off in list form and then expounded upon. This reflects a couple of things about the audience. Giving a short list is a way of making sure everyone understands the point of the talk. President Monson probably understands that there are anxious adolescents in the crowd that may allow their thoughts to wander throughout the session. Spelling out the point of a talk makes sure that those who don't pay attention the whole time still understand what the Prophet, and therefore the Lord, wants them to hear.

The next implication is that President Monson's could be a note-taking congregation. Creating a list and writing notes about the items in that list is a common form of note-taking whether in lecture or in a session of General Conference. His short, concise, but still entertaining and profound sentences make it easier for the note taker to write down main ideas and keywords that will bring back to memory what the Prophet was saying.

The first two of his points are "study diligently" and "pray fervently." President Monson shows that he knows his audience already studies and prays, but he wants them to know that not just studying and praying is sufficient. One must study with diligence, exercising some effort. One must pray fervently, with passion and with purpose.

To illustrate his point on the power of fervent prayer, President Monson tells a story about two missionaries finding a woman who eventually got baptized. They found her old "tracting record" and decided to contact her. Anyone outside of the church, and many who have not served missions, would not know what a tracting record is, but since there was no explanation or definition, it is to be understood that many of those present at the session have served a mission, are preparing for a mission, or are familiar with missionary-related terms.

The Prophet knows his audience.

Anatomy of a Ban

The name of this article tells us in itself that the author is going to dissect the subject. This is a catchy way to bring out curiosity in readers. There are many ways that the author accurately depicts the situation; however, many logical fallacies can be found within the article.

http://www.prospect.org/cs/articles?articleId=12389

Hasty Generalization/sweeping generalization is used in the following ways:

-"Women who have had an abortion require psychological treatment of such symptoms as nervous disorders, sleep disturbances, and deep regrets,"

• Saying that all women who have had an abortion need psychological treatment covers such a basic range of women. It explains only one side, leaving the women who are relieved by the choice to abort.

"Abortion results in increased tobacco smoking,"

• This is obviously a skewed statement trying to make the reader think that every woman who aborted now smokes, and if they already smoked, they smoke more now. A sentence that could still accurately portray the affects of abortion on smoking would include "can result in." The author can lose ethos by a conscious reader recognizing this fallacy.
  

"Most couples find abortion to be an event which shatters their relationship,"

• Saying "most couples" has a misleading connotation unless a published study is cited as a reference to solidify the facts.
  

"Abortion exploits women, treating them and their children as mere property,"

• One woman who has never chosen to abort feels that abortion itself exploits women. a statement by this woman could easily be turned into the quote we see above. If women chose to abort, then how can they feel like property?

False Analogy

The article concludes with the statement, "Because the bill is so radical, experts don't expect it to make it out of the House of Representatives." What makes the bill so radical? Comparing it with one other state's bill hardly gives the true view of the topic. To say that because this bill is so radical that it won't make it past the House compares it with other "radical" bills that didn't pass. This bill is completely different than other bills in content and purpose. A fair comparison would account for that.

All of these problems give little credibility to the author. This makes it harder to build good ethos, pathos, and logos.

Michael Vick Back In Action!

Matt Mosley writes about Michael Vick and the Philadelphia Eagles. It seems he is giving reasons for Andy Reid (head coach for the Eagles) signing Vick. He uses logos to explain his major points. Michael Vick was recently released from prison for dog-fighting. He was there for eighteen months.
Matt portrays Andy Reids' motives to be out of jealousy and that is why he signed Michael Vick. Though this is a reason, it is not one that has evidence behind it. Logos can be very effective, but one needs to have significant evidences for each individual point. This can be seen logical, which agrees with logos. Another reason he gives is that Andy Reed has sons, who have been in trouble with the law and everyone needs a second chance. This point definitely has more evidence than the last one. He assumed one point and actually has evidence for the second one. He also states later in the article that Michael Vick will not be listed as the second string quarterback, therefore he is not fully prepared to be the full-time quarterback. Preparation has different meanings, but he has not talked to Reid or Vick, so he has no association with them. He then goes so far to say that Andy Reed signed Vick only because his pride. That he wanted to prove his critics wrong and "rub in their face", so to say. He is another reason for signing with no actually evidence. He gives a comparison between Reid and another NFL coach, but it is not valid. In the end one must have evidences to show reasons.

Global Warming and Eating: Linking with Language Tools

An article published by Jennifer Wilkins and Anna Lappe addressed the link between global warming and the way Americans eat today. To make their point the authors use several language tools that invoke sympathy for the planet and arouse a desire to eat better in order to save it.

Personification was well implemented in this article to give our planet an identity. Word usage such as, "The danger the planet faces..."(par. 2) and "...we'll all be healthier and so will our planet"(par. 16). The planet obviously is not able to literally "face" anything, but by implying that the Earth is going up against something or seeing some kind of opposition causes us to naturally feel sympathetic. The Earth, though treacherous in things such as natural disasters, is often seen as an unarmed, helpless woman that can't defend herself from those who pollute and damage her. The second sentence helps us identify that our actions will help protect the Earth, and this will not only make our motherly-benefactor healthier, but we will be better off as well.

Metaphors with imagery also helped make the point of needed opposition towards global warming through eating healthier. The phrase, "...driving an 18-wheeler to the moon and back 13 times"(par. 5), was used to describe how far New Jersians drive, burning fossil fuel and causing global warming, to satiate "fresh tomato carving[s]." Though completely illogical, driving to the moon in an 18-wheeler creates certain images and connections in the reader's brain: 18-wheelers require a lot of diesel fuel which creates extremely toxic fumes; the moon is extremely far away and driving there and back 13 times would amount to a large, almost incomprehensible distance. Therefore, it is understood that citizens of New Jersey drive significant distances, warming the globe, all because they want to eat fresh tomatos. Put in this light, the reader would see New Jersey's global warming participation as something ridiculous and easily avoidable.

More imagery was used in order to describe how much land is used to grow corn for corn-syrup that goes into highly consumed junk foods in relating the size of the fields to "twice the size of Rhode Island"(par. 13). Though Rhode Island is known as the smallest state in the U.S., saying that any amount of detrimentally-used land is larger than a state immedtiatly wows the reader and puts into persepective that the earth is being misused to feed us junk food.

Citation
Wilkins, Jennifer and Lappe, Anna. "Think Globally, Eat Locally," Seattle Post-Intelligencer. Seattle Post-Intelligencer, April 17, 2007. Web, 23 Sept. 2009.

A Prophet's Plea

Often in the Church we don’t give heed to all of the counsel from prophets. If we did they wouldn't be telling us to read our scriptures everyday, hold family home evening, and attend the temple often because we'd all be doing it. Sometimes we find ourselves thinking the talk isn’t for us or that it’s a good idea but our circumstances exempt us from that counsel. We need a reason to listen to the prophet's voice because being a prophet sometimes isn't enough. The prophet, just like any other speaker must give us a reason that we should heed his message. Speaking as the prophet, President Benson tells us that something is different about this talk, "Beware of Pride". We need to listen. We have to listen. He draws us in and motivates change in us to be more humble. How did he do it?

President Benson first alludes to other prophets found in the Book of Mormon to remind us who he really is, “This message has been weighing heavily on my soul for some time. I know the Lord wants this message delivered now.” A few other prophets have used similar language, for example Jacob says in Jacob 2:3, “I this day am weighed down with much more desire and anxiety for the welfare of your souls than I have hitherto been.” This allusion places him in the same position as Jacob and other ancient prophets. We as members of the church tend to place more trust and obedience to old ancient prophets, many times because we read the stories of what happens when the people didn't listen to that bit of counsel. By placing himself with them, he is telling us that he has seen, just as Jacob, Nephi, and Mormon saw what the people needed. We begin listening because we actually believe this message is not an old man's counsel, but comes from the Lord.

President Benson talks to us as if he were not exempt from pride. That he is one of us. This makes us want to listen to him. If he comes in accusing us of being prideful we’ll prove him right by being offended. Instead he allows us to convict ourselves by defining pride by using phrases such as "The proud are not easily taught,” and, “The proud stand more in fear of men’s judgment than of God’s judgment.” Then when discussing the effects of pride he uses “we” and “us” to make it ever more personal. This diction moves all focus off of him as the speaker and towards us and our pride. His credibility is greatly increased because we see him as one of us who has worked hard to overcome his own pride.

Two anaphora are used to motivate us to action. In the first one, President Benson implores us to think again and again how much better our lives would be if we were to eliminate pride. By not defining the specific blessings he allows us to think about what we want. How it would affect us personally. Then playing off of those emotions he uses another anaphora by telling us we can choose to eliminate pride from our life. By continuing to speak as “we” and “us” we feel like we are going to try with everyone else to improve ourselves.

President Benson uses language tools such as anaphora, allusion, and diction in order get our attention and realize that he is the prophet, and that this particular message is from him as a prophet, and not your everyday grandpa.

"Ich bin ein Berliner"

click to listen: delivered 26 June 1963, West Berlin

"I'm a jelly doughnut," may not seem like the word choice you would use to win Berlin's love, but President John F. Kennedy did just that. His goal was to build ethos in himself and the U.S. His accent in German may have not been like a fluent German speaker, however, he identified

himself with the German people by using their own language. "Lass' sie nach Berlin kommen." Those who didn't feel a connection with the United States gained an appreciation for President Kennedy, and thus the U.S.
He identified himself in the first sentence as a proud guest of the Mayor of West Berlin. This relationship automatically gave him a good sense of ethos with his German audience. He praises and recognizes the Chancellor who has worked for democracy in Germany to tell them that he also supports this alongside their leader.

He made a series of statements contrasting the view of communist sympathizers and all those involved in anti-communist movements. All of these remarks were followed by "let them come to Berlin." Repeating this phrase gives the audience a continual feeling that he supports Berlin's drive to be free. After he said, "There are some who say that communism is the wave of the future. Let them come to Berlin," the crowd went wild with applause. He effectively gained ethos for himself and for the United States with the German people.

Mike Stanley