Haily Snyder wrote about Proactiv and did an audience analysis on it. I would like to discuss certain language tools used by Proactiv. Wow! I never thought about it before I was a salesman how many tatics there are in writing and in advertisment.
Proactiv uses imgery in their advertisment. It explains how beautiful one's face will become, when one uses it. On the website it states " Proactiv heals acne today, and prevents it for tomorrow". This sentence convinces one that it is a quick solution. They do this because nobody is patient enough to wait. If it said it takes a month, nobody would show much interest, therefore just by their langauge tools are they able to persaude people that it works and works quickly. When people look in the mirror and are not satisfied with what they see, an image may come into mind of a clearer better-looking face. The image of the Proactiv advertisment will appear.
It also says it heals acne "today". That means quick results. This is an overstatement. There is no way that this will work in just one day, but it just means quick results. Proactiv also says in their advertisment that " Get the clear skin you deserve". I am not sure what language tool, but this is a sales tactic. They are using ethos to let people know that they deserve good skin and that Proactiv can do that for them. It makes you assume that Proactiv is helping you,which may be true, but in reality Proactiv just wants your money.
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Try to combine the ideas in your first two sentences into the smoothest single sentence possible.
ReplyDeleteLet's also spend some time talking about the last sentence in the first paragraph.
Figure out what's going on with the "Get the clear skin you deserve" line. What more can you say?
There aren't enough analyses here to convince me you've mastered language tools. Does it come up in another post?
I tried to do what you said... I changed it
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